DEEPAL

Launching an EV brand in a market that is still deciding how it feels about electric cars. The work had to make the technology feel obvious and desirable rather than experimental.

Motion carried most of it — product films, cutdowns for social, and a set of animated assets the campaign could keep reusing as new models arrived.

• 01Campaign key visuals and the adaptation system behind them, across digital, print and out-of-home.
• 02Product films and launch edits, cut down into platform-specific versions for each channel.
• 03Motion assets — animated logo treatments, UI-style callouts, transitions and end cards.
• 04Always-on social content built to slot into the wider campaign look.

• Campaign
• Motion
• Video editing
• Social media

Tools · After Effects, Premiere Pro, Photoshop, Illustrator