Wydad Athletic Club · 2021
WYDAD ATHLETIC CLUB
Founded in Casablanca in 1937, Wydad is one of Morocco’s most historic and successful football clubs — three CAF Champions League titles and one of the loudest fanbases on the continent.
The brief
A club this size posts every day of the week, in and out of season. The job was to keep every one of those posts recognisably Wydad while still reacting fast enough to matter on matchday.
That meant a template system tight enough to work under pressure, and loose enough to carry a derby win, a transfer announcement and a condolence post without looking like the same graphic three times.
What I made
- 01Matchday graphic system — lineups, live score cards, half time, full time and post-match player ratings.
- 02Player illustration series used for signings, birthdays and milestone announcements.
- 03Apparel concepts built on the club’s red and white and its three stars.
- 04Campaign visuals for ticketing, memberships and continental fixtures.
Tools · Photoshop, Illustrator
Apparel
Concepts in the club red, white and black
Jersey
