Xiaomi · 2023 — 2025
XIAOMI TECHNOLOGY
Chinese technology company founded in 2010, best known for smartphones, smart home devices, scooters, wearables and other consumer electronics.
The brief
Two years across offline and digital work: launch campaigns, retail environments, packaging support and a constant stream of social content — all of it inside a tightly defined global brand system.
The interesting part was adaptation. Global key visuals arrive fixed; the work is making them land in a local market, in local formats, without breaking the guidelines they came with.
National, Religious & International Days
Product launch artwork
Giveaway Winners
Regional adaptations
What I made
- 01Product launch key visuals adapted for regional campaigns across digital and out-of-home.
- 02Social media content covering launches, promotions, feature explainers and seasonal moments.
- 03Retail and point-of-sale materials — shelf displays, standees, window graphics and in-store signage.
- 04Print collateral and event assets for launches and partner activations.
Tools · Photoshop, Illustrator, InDesign, After Effects
phone summary
Point of sale and in-store
Phone Preheat
Always-on content
Social Media Posts
Always-on content
